Herve Leger takes you to a junkyard party
Fashion / /
The new campaign for the upcoming Fall Winter 2016 is casually sexy. And yes the campaign was shot in a junkyard.
Herve Leger by Max Azria has officially got a proper campaign shots. Keeping the brand's signature silhouette, the designer for the new collection decided to 'loosen up' and make it a bit more casual.
Instead of the recognizable, strappy bondage dresses that emphasize the silhouette, the new collection is a bit more on the voluminous side, while keeping the chic vibe and sexiness. The collection brings vibrant colors, but they have been carefully dosed in subtle graphic prints for the fall. Bright, neon blue seems to be the color for the upcoming fall if it was up to Max Azria.
The campaign was shot on an auto salvage or simply a junkyard, setting a dark scene for breezy (and rainy) autumn days. The photos were taken by Boe Marion, and the face of the campaign is the young model Daga Ziober.
Looking at the campaign shots, you can easily see the Roman Empire era and the gladiator 'costume' transformed into a chic, elegant cocktail dresses. There are lots of fringes and metal studs that make the dresses look rebellious yet very feminine at the same time.
Check out the campaign and let us know what you think.