Versace's new family ad-campaign
Fashion / /
Karlie Kloss and Gigi Hadid are the stars of Versace’s new ad campaign for their fall winter collection 2017. Take a look how the shots turned out.
Versace's ready to wear collection for next fall/winter was showed off during Milan Fashion week in February, and now we get to see how their creative minds see it transcended into real life. Celebrating the release of the collection in their franchise boutiques, Versace have presented their new ad campaign. Shot by Bruce Weber, we get to see the ultra-glam runway items into everyday outfits.
The strong and confident Versace woman was portrayed by Karlie Kloss and the uprising model Gigi Hadid. Versace men were portrayed by Dilone and Marcus Watts. The campaign focuses on brave, confident women, celebrates their individuality as well as their strong family values. This is the reason we see the ‘real’ Versace family.
The campaign gives us real life experience, showing the wearability of modern Versace. There is also a 'material girl' resemblance in a shot where Karlie Kloss is surrounded by numerous men and black Versace handbags.
Styled by Jackob K and David Bradshaw, the items of the fall/winter collection were brought to a more real surrounding, some of them on the streets of Chicago, illustrating the everyday glam. The collection is already made available for purchasing, so head to your nearest Official Versace boutique or to their online store at www.versace.com