Why sexy products sell better?
Health & Beauty / /
All the vegetables and fruits we eat or that we should eat may be extra health for our organism, but just hearing or reading the labels about their nutritious value will not make much to put them on our plates - especially those of us who are not keen on choosing always what is good for our health.
According to a research published in the Journal of American Medical Association Internal Medicine, in order to get Americans to eat fruits and veggies it is necessary to replace the health labels, and instead to market them as indulgences.
As Popular Science reports, the researchers found giving veggies labels like "twisted citrus-glazed carrots," "sweet sizzilin' green beans and crispy shallots,” and “dynamite chili and tangy lime-seasoned beets” makes us more likely to put them on our plates.
This theory was tested by the researchers from Stanford University’s department of psychology in the school cafeteria. During several weeks, they were testing a different vegetable every day and were randomly assigning them as: basic, healthy restrictive, healthy positive, or indulgent.
In practice it meant that a basic description of zucchini was as expected - “zucchini”. The healthy restrictive descriptor was “lighter-choice zucchini.” The healthy positive descriptor - “nutritious green zucchini,” while an indulgent descriptor was “slow-roasted caramelized zucchini bites”.
According to the study, in order to measure the demand for vegetables that were marketed from different aspects, “each day research assistants discretely recorded the number of diners selecting the vegetable and weighed the mass of vegetables taken from the serving bowl.”
No matter how they were labeled, all the veggies were prepared the same way, but what was different was the number of people who chose different offer on the bases of their description. 25 % of the students choose indulgent over basic labeling, 35 % over the healthy positive labeling, and even 41 % over the healthy restrictive labeling.
Even though the researchers could not measured how much of the vegetables was actually consumed, earlier studies show that at self-service style eateries, people tend to eat 92 % of what they put on their plate.
If it is to lean on this findings, the results might be useful specifically in elementary and high school cafeterias, where kids are not always amazed by the health benefits that vegetables have for their organism, which is the reason why they throw them out.
Despite for kids, the findings might also be helpful for some of us adults as well. Regardless of the “bombing” by the public health officials that we should eat veggies, practice exercise and get enough sleep, few of us are actually doing it. Between 87 and 91 % of Americans, as Popular science reports, do not consume the recommended daily amounts for vegetables and fruits. We all know that we should eat them, but there is a significant gap between what suits our lifestyle and what is best for our health.
What the outcome of this study suggests is that getting people to eat healthier does not necessarily involves making them aware of the benefits of healthy diet, but rather some other psychological tricks.
Source: Popular Science