JoJo's emotional new single

JoJo continues with the promotion of her long awaited album 'Mad love' with a new single. Check out our review of 'Music.'.

JoJo's third album might be the longest awaited album in the music industry. Exactly a decade has passed since her last album 'The High Road' and even though we got two mixtapes, three EPs and numerous singles in between, we were still looking forward for that new record.

Earlier this year the singer/songwriter began promoting the upcoming record. First we got the collaboration with Skizzy Mars, 'Recognize', and after that the official lead single 'Fuck apologies' followed. The new era brings a more mature, evolved sound from JoJo, which is something her fan base has been desperately and anxiously waited for.

Now, week ahead of the album's release, JoJo premieres a new music video. 'Music.' is the second single taken off the album, and in fact it is a piano ballad which will make you take a ride on an emotional rollercoaster. The song was written by JoJo herself, Justin ranter, Hayley Wamer and Jussi Karvinen. Dedicated to her late father, the song's lyrics captivates a childhood's dreams versus the rough reality. When on top of that you add the pain of losing someone, you get what seems to be one more piano ballad but in fact it is layered with complex emotions.

I used to hear the voices through the thin walls
Tension building up and I'd feel so small
Some nights I'd hide under the pillows 'cause I didn't know what else to do
Started singing just to get some attention
A melody to cut through the addiction
And every song I made turned into wishes
Some of them came true

Everyone rises, everyone falls
Everyone spends some nights alone
Rich or for poor
I'm always yours
You never left me on my own

Tell me who, who would I be without you?
No matter how much we lose
Every time I bet my life on you..."

The music video takes us down the memory lane. We get to see JoJo's first auditions, competitions, childhood performances as well as some rare moments of her career beginnings.

Wrapping it up, it is one sad song, and even though it comes with a homemade look-a-like video, it is the perfect album opener. Let's hope it becomes JoJo's career defining moment and her entrance mark into the pop stardom she deserves.