Scientifically Proven: Beer Makes Us Happier
Science & Tech / /
Beer can make the good time out even better, but recently researchers from Switzerland confirmed that it can also affect us in a very healthy way. It has an effect on our personality making it cheerful, happier and makes us willing to have a good time with the people we are surrounded.
These researchers investigated how alcohol affects our perception and found that it affects our ability to recognize the emotions of others and our attitude towards sexual materials.
According to this recent research, drinking beer helps people to notice smiles on peoples’ faces faster than the usual and also increases their desire to be with others in a fun social situation. These results are more noticed observing women than men, although this fact is probably due to the difference in the sexes when it comes to alcohol consumption, and body weight. In addition, the beer makes it easier for people, especially women, to see sexually explicit material, although it does not lead to greater sexual arousal.
These findings help to confirm what probably everyone has noticed from their personal experience with alcohol: Drinking alcoholic drinks smoothens the social situations and it makes them way easier to attend.
Prof Matthias Liechti explained:
Although many people drink beer and know its effects through personal experience there is surprisingly little scientific data on its effects on the processing of emotional social information.
To obtain these results, the team investigated 60 healthy volunteers, 30 men and 30 women, aged 18 to 50 years. Half were given alcoholic beer, and the other half soda. The volunteers then performed several tasks, including test facial recognition, empathy test and test for sexual arousal. Then back beers were replaced, and the process was repeated again.
In this research with drinking alcoholic drinks, participants were also shown pictures of explicit sexual content.
And then, after drinking non-alcoholic beer, people rated them as less pleasant than neutral pictures but others that were drinking alcohol said the opposite, they rated them much more pleasant than any other pictures. Once again, this was more marked in women participants but researchers also found that it didn’t actually enhance sexual arousal.
It is very interesting that alcohol consumption it’s not associated with changing levels of oxytocin. This hormone is associated with happiness and connection with others, and the lack of change in its level tells us that the effect of drinking beer lies elsewhere.